General Mills, ADM, Walmart Team Up on 40,000 Acres of Regenerative Agriculture. Image 1: A wheat field with a combine harvester in the distance:max_bytes(150000):strip_icc():format(webp)/101175691_wheat-8097680738bd4f53ad270ea597bbd22e.jpg). On Wednesday, General Mills, Archer Daniels Midland (ADM), and Walmart announced a partnership to accelerate regenerative agriculture in U.S. wheat. “This program focuses on key growing regions where General Mills sources wheat from ADM for products sold through Walmart and Sam’s Club, demonstrating a shared commitment to strengthening supply chain resilience and farming communities,” the release said. “This strategic collaboration with Walmart and ADM underscores the importance of collective action across the value chain, and we hope it inspires others to see what’s possible when companies invest together,” said Jay Watson, senior director of sustainability at General Mills. (Photo by Jacob Tosch/USDA):max_bytes(150000):strip_icc():focal(1022x0:1024x2):format(webp)/52908170640_508a145012_k-d5cd0a663f8e4e1f85cf15d84739a1a1.jpg) USDA’s Finalized Rule Could Boost Adoption of Regenerative Farming PracticesImage 7: A field of soybean plants under a clear sky trees in the distance:max_bytes(150000):strip_icc():focal(1779x0:1781x2):format(webp)/OkeanaOhio-soybeans-July-4-b9c7413f795c45b99fc41efec9210b1e.JPG) ECO and SCO in Illinois in 2025Image 9: Pasture-raised chickens are pictured at a poultry farm near Stilwell, Oklahoma, on Monday, Feb. 9, 2026.